How to Make Sure Your Blog Is Found by Its Audience: Easy Ways to Drive Traffic to Your Blog Site
With countless bloggers post news around the web every day, how can you be sure that your blog will be read by its target audience? This article examines the techniques and proven strategies to ensure your content reaches the audience it deserves.
With blogs written on every conceivable topic of quality and variety of interests, it can be difficult for readers to judge whether or not to invest time and reading effort. Blogs can take the form of opinion pieces, reviews, personal reflection, sharing of knowledge and criticism. Your blog must have a clear identity to make it clear to the reader / browser that you represent and what you offer.
Here are some ways to make sure that you can improve your chances of getting your content read. Constant monitoring of strategies for optimization search engine to make sure your blog is picked up when people search on a topic. The more momentum and activity that you can generate the highest in the results will appear on your blog.
1. First make sure your blog appears on all the blog directories leader (ex Alltop, Catalogue blog) so that readers can find your blog through a search by subject relevant.
2. Fully complete your online profile and other information on directories and wherever you promote your blog so that readers have enough information to help them decide if they want to read your work. Be sure to include your blog URL on each line profile that you have set up.
3. If you write to a niche audience, make sure you join the community sites and forums relevant. Complete your profile as fully as possible and include the URL of your blog as your signature so that your blog is seen every time you engage with your community niche. Make sure you maintain an active presence in the niche community sites so that people "know, love and trust you" enough to want to go and read your blog posts.
4. Add the buttons / action on your blog site to encourage readers to love and share the content they have just read. Also include social media buttons connection so you can build your own niche community of people interested in what you have to say.
5. Make sure your blog has the maximum number of tags and category names can be attached so that it appears as often as possible in search results.
6. Use keywords in your blog strong SEO and titles in the text so that your blog is picked up when a person is looking for information on this subject. Use tools like Google Keyword Tool to find out what words and phrases people use to search the subject and to integrate them into your content.
7. Link your blog to your feeds platforms social media: LinkedIn, Facebook, Twitter, your website. Each time a new position is available, an excerpt appears.
8. Flag of your last message to your community by creating a series of tweets based on the content of your message and create a URL shortened to guide people towards it. Make your Twitter feed is connected to all your other social media platforms so that the message spreads throughout your community. Hash-tag the theme topic (#) so that the tweet appears on the topic of Twitter search - raising awareness of your blog to a wider audience.
9. Think ahead in terms of post topics - can be themed messages to all major events or calendar highlights the industry? Content writing in advance will save time and you can schedule posts for automatic release. Release related hash tagged tweets (again which can be programmed in advance to make the process as automated as possible) will create interest and drive traffic to your site.
10. Interact with other prominent bloggers in your niche topic and build relationships with them. This will help you increase your profile and status showing your audience that you are on good terms with leading bloggers in your field.
11. Inviting bloggers leading to guest on your site and offer to promote to your community (in exchange for their community that they are a guest on your site). You can set a location for the monthly or weekly guest bloggers, and even find some willing to become more regular contributors.
12. Make sure you create regular and relevant content that your audience wants to read, keep track of trends and topics of burning questions so that you demonstrate that you are up to speed on the main issues that concern them.
These are just some ways you can build traffic to your blog - a regular and consistent application of these techniques will do much to stand out from the crowd and create a loyal following of readers.
Sumi Olson is the author of the Amazon five star rating, "How to manage your social media marketing in 30 minutes a day," and is an author, speaker and consultant on social media and business development. With 25 years experience in book publishing, business development, online sales, sales and marketing, Sumi is an expert in reducing flood and turn insight into the implementation.
If you want to satisfy your publication or writing aspirations, meet your sales, marketing and management objectives, and achieve your goals of social media and online marketing, and Sumi Olson can give you the tools and the knowledge you need.
With a young family, she is passionate about helping people create a great work-life balance through practical systems and processes so they can spend more time on things that matter in life .
