How Do You Manage The List You Are Building?
Build a list of buyers ready, willing and able to what you sell is a sure path to future prosperity for you. But how will you manage this list for the greatest benefit to you, and for the benefit for people on your list?
First you choose a company direct response to the host of your list. Aweber and Get Response both companies are very reliable. Then when you start a campaign to sell the product that you selected on the market, you will write ten to fifteen emails that you file with the company direct response. These will be sent in the order and sequence of time you specify.
There will be a welcome letter that the customer will receive when it subscribes to your list. In this letter, greet you warmly perspective, tell him how many times he can expect to receive an e-mail from you, either every other day, weekly, or just when you've got something new to say.
You will not try to sell anything in the welcome letter. You want to establish friendly relations with the client, not lead him to believe that you can not wait to get his money
In the mail to come get that perspective, you will be sending quality content, it can use. Perhaps, in the case of a bread machine you sell, you send a recipe for Hawaiian sweet bread, or it could be something that you have discovered to prevent the top of the bread caving in.
If you give your perspective without quality advice from time to time, it will feel as if you are a friend instead of a stranger who just wants to part with his money ..
It would be a good idea to send an e-mail all sales third time you contact your list. If you send the right content and value for both times, then you might extol the virtues of the bread machine in the email from third parties.
It would be wise to keep your customers for different products on separate lists. If you are an affiliate for products relating to items that golfers buy, and the bread machine, you should have two separate lists. This does not mean that the golfer would never buy a bread machine. However, if a list catering for golfers Gung-Ho, he might think it's weird suddenly start receiving emails encouraging them to buy a kitchen appliance.
And finally, it is of the essence: never, ever, send them spam. Ever the cause of your list to be disappointed in you, your advice, or products you sell. Everything must be of the highest quality. This is the way to build trust, so they know you have their best interests at heart. Once broken, trust can never be restored
If you treat your subscribers lists with care and respect they deserve, your list will grow and grow as the first subscribers to stay with you as you add more prospects through the years. You will become friends and the list will be very beneficial not only for you but also for happy people on your lists.
