5 Critical Goals That Corporate Blogging Can Help You Achieve
Blogging has come a long way. The word blog is actually a combination of two words web log - and that's exactly what they were at first. Newspapers, magazines and personal diatribes published on the web for all to see.
As companies began to enter the arena of blogs, they have often focused on simple promotional messages and new businesses - of little interest to the average consumer.
To illustrate how things have changed, let's take a look at the style and strategy behind some of the blogs the most successful and best companies.
Here are five key goals that corporate blogs can help you meet with examples of some of the most successful blogs of the company.
1. Create a brand identity
Of course, a successful blog will help people become familiar with your company name. So can mail business card, or through the free pens with your contact information on them.
The advantage of blogging is that you can project an entire image - that people know who you are, not just what your name is. The variety of topics on the first page, the assortment of images and graphics included, and design blog all come together to create a complete picture of your business.
Example: GE is planning a corporate blog progressive, industrial, image technology to help consumers see them as more than just lighting solutions at home.
2. Increase your customer
A blog should be designed not only to appeal to your existing customer base, but your potential customers. Include news, stories, advice or tips and tricks that will appeal to a wide variety of people to read your blog.
Example: Southwest Airlines blog contains more human interest stories provided by employees of the new real society. This kind of fun and personal approach may attract readers who were not previously customers (with the possibility of winning).
3. Collect customer feedback
Just because it's your blog does not mean you have to do all the talking. Encourage consumer participation - either comments or guest posts - may be a great way to measure your customer satisfaction, and gather ideas from people who actually use your products or services.
Example: Friskers bloggers are highly interactive with readers. They are encouraged to participate and promote - and they do!
4. Establish authority and credibility
A corporate blog should speak more of the company. We must talk of the industry, uses of products or services, and lifestyle (or company) of the costume. It can establish that the company is in this case, it shows people that you know what you do in this case.
Example: Manpower, a company specializing in solutions for labor has several blogs. One of them is dedicated to employment and the effective right - demonstrate knowledge in a highly technical field of their specialty.
5. Building a community
Customers at the local coffee shop, bar, or dinner are not just there because of what is available - this is the place to "hang out". Blogs that incorporate forums, reader window, and encourage interaction between players can become "relaxing place" online.
Example: Caterpillar has created a very successful B2B blog promoting a sense of community.
These are just some examples in a growing list of success stories of corporate blogs. As a final note, consider that the vast majority of success stories are in the technology sector.
