BlogWorld and New Media Expo: Highlights and Take-A-Ways
The BlogWorld and New Media Expo was held in Los Angeles on November 3-5. With more than 300 speakers, it was three days filled with non-stop workshops and presentations by experts in online marketing on a variety of topics from blogs, online marketing, search marketing, social media strategy , SEO and ROI. Here are some highlights:
Highlights:
1. Blogging
Blogging has become one of the most important elements of marketing strategy online. He leads quality traffic to your site, you positioned as a credible authority and helps to generate leads for your business. It was found that, except for news and information, blogs outweigh the traditional media. People begin to trust bloggers more for recommendations, comments and information clean. This is why it is so important to take blogs seriously if you try to grow your business.
In addition, it was found that 40% of companies through their union blogs and Twitter + Google to promote their business. Another interesting fact that was discussed was that bloggers want to make sure they share the content is relevant and well articulated. Otherwise, not many people want to read what they have to say.
2. New Relationship Marketing
Mari Smith specializes in the marketing of new relationships, which focuses on the cultivation of personal relationships. She explained that relationship marketing is all that you do that customizes the connection. People respond well to the person to person marketing as opposed to general advertisements that focus on thousands of people. She also talked a lot about how relationship marketing is about nourishing the relationship with your clients and adding a more personal touch. The more personal and unique, making you feel client, the more they will be receptive to your efforts. She also discussed the impact of influencers and how they can help promote your brand and help you target a specific audience.
3. Social Media Marketing
Branding in social media was another topic that was heavily discussed. Relevance of the data in which the QR codes and provide Klout were questioned, but it was determined that the importance of social media data is not to provide answers, but to learn to ask better questions. Founder of Social Media Examiner, Mike Stelzner, spoke about the importance of social media and how it will likely grow to replace the standard marketing practices in the years to come. He said, "business may change, but people are constant," toys with the idea that while social media can become the forerunner in the world of marketing, so you need to connect with people will always be the same. And of course, to "give people what they want" - good useful content.
Stelzner gave important advice on writing reports based on surveys that can easily go viral, resulting in more traffic to your blog and your website. He said that if you give people what they want and try to help, then they will evangelize in return. You must give them content that resonates with their needs, otherwise they will not need to hear what you have to say.
People are constantly overloaded with listings of their marketing so they drop out, which is bad for the ROI. He explained that what is wrong with marketing today is the expectation that we all "share ideas", but where in reality we live in a world where people do not share many substance, it is mostly talk. It is a big fan of pushing quality content that can be shared marketing and promotion that will turn you are promoting.
4. Google +
Speakers Guy Kawasaki and Chris Brogan discussed the differences between Facebook and Google and how Google + + is geared towards sharing information and building relationships with people who share your passions, while Facebook is more to share with family and friends and focuses less on business relationships.
One of the most memorable quotes Guy explains the difference: "Google + Facebook is the Macintosh is to Windows." Guy believes now is the time to really get involved and to integrate it into your social media strategy, if you want to stay ahead of the curve.
5. Commitment Facebook
Amy Porterfield spoke about how to create a successful Facebook page to increase your power, hot prospects and generate quality traffic to your blog. Some of his tips included setting up a tab of welcome and offer them something if they like your page (such as giving them a download: 4 ways to better communicate with your customers - then fill in a name and an email so you can send them tips 4) using Facebook ads to send to your Facebook page to grow up like you (never send them to your wall), so a greater commitment to the fan, ask intelligent questions and to make your fun job, ask for feedback and let them come forward on your page.
6. And of course ... Dad towel!
One of the most engaging speakers and sincere was Marty Coleman, "Dad towel" - that is part artist, philosopher and father of four girls passionate. Her story was inspiring. He was an artist outside work which drew the towel art with life lessons and place in lunch boxes every day of his daughters. Examples: "Be yourself, everyone else is taken." "Unless you change direction, you wherever you go." "Risk-taking is inherently failure-prone, otherwise it would be called sure-thing taking." Towel of his art was featured in the magazine Time in reference to Obama's election ("America the Beautiful is beautiful today") and because of the publicity, it has now made a successful career by using towels!
