Cash In On Your Keywords With Seasonal Marketing
What do your customers want this holiday season? Seasonal Marketing ... hmm, what exactly is "seasonal marketing? Ok, so it may seem obvious, but stay with me here. "Seasonal Marketing" The term should not mean just your typical season of winter holidays - like Christmas, Thanksgiving and Halloween. It can also mean other holidays throughout the year and some "seasons" in your niche in the design industry.
For example, if you have a business that sells outdoor furniture, of course your best time of year would probably be the spring and summer. But if your target market is the new owner and you sell window treatments, then your "season" could be -
Phase 1 - "Hurry, we need to get something in windows"
Phase 2 - "We are settled in now, we will add decorative treatments up"
Phase 3 - "Let us coordinate our bedding and furniture with our window treatments and get the whole room look fabulous!"
If you have not already done so, take the time to compare and keep track of search terms (or keywords) of your customers find you. You will also need to look for seasonal trends in your market. Returning to the statistics of last year (if any) you will discover - what to focus your content - what to promote - when to seasonal specialties - the key words to use that will attract The more visitors you
Of course, I started with the assumption that - # 1 - You are aware and keep track of your keywords and Analysis No. 2 - You know who your ideal client is the second is so fundamental to the success or the failure of your home business marketing design that I spend a considerable amount of time on it with my private coaching clients.
If you have not already done so, take the time to sit down and write who your ideal client is. Then do a little research to find out what is important to this client. By discovering what is important for your ideal client, you can then make a decision much more informed on the keywords of the season which will also be important to them. You can then adjust your marketing and your seasonal products directly benefit your ideal client (and your bottom line) in your seasonal promotions.
If your research shows, for example, that family cohesion is important for your ideal client during the holidays, and offer a season pass on the home office furniture and space planning, you can use the appropriate keywords and phrases that invoke feelings of family cohesion during the holidays. You also show your client how your season pass will allow them to reach more family friendly by solving a problem they have - that is having to work outside the home on major holidays.
